- Thriving family business established and managed by two brothers– “We do business eye to eye”.
- Specializing in one major, naturally healthy product. "We don’t meddle unnecessarily with mother nature’s gift of sesame."
- Innovative – using modern, state-of-the-art technology, machinery and manufacturing methods.
- Industrial – the largest Tahini manufacturer in the Middle East.
- Quality – uncompromising adherence with the most stringent production requirements.
- Ongoing quality control.
